There is always a new chapter to be looking forward with us.
A Vision of Purpose, Innovation, and Positive Impact
To create a world where design is a force for transformation, storytelling, and healing—bridging strategy, creativity, and energy to build brands that inspire, connect, and empower. At 11th Floor Design Studio, our mission is to craft meaningful and impactful visual solutions that go beyond aesthetics. We combine strategy, intuition, and storytelling to create branding and design experiences that align with purpose-driven businesses. Through innovation, collaboration, and holistic design principles, we help brands tell their stories, solve visual challenges, and foster cultural and social change.
Creative Director
Armis Naghmeh Goodarzi
About The Creative Director
Armis Goodarzi is a visionary multidisciplinary designer, creative director, and educator with over 25 years of experience. She is not just a designer but a storyteller and problem-solver who blends digital media, branding, and visual strategy to create meaningful, purpose-driven work. Her journey from her artistic roots in Tehran to her career in North America has shaped her ability to adapt, innovate, and bring a global perspective to design. She sees creativity as more than aesthetics; for her, it is a tool for transformation, harmony, and connection.
Beyond design, Armis is a Pranic Healer, integrating spirituality into her practice to enhance clarity, emotional balance, and inspiration. She founded 11th Floor Design Studio as a reflection of her belief in deeper purpose, intuition, and the power of storytelling. Through her work, she helps brands find their voice, solve visual challenges, and create lasting impact. In essence, Armis is a creative force who bridges strategy, intuition, and design to craft experiences that go beyond visuals, they inspire, heal, and transform.
Why Choose Us?
A Client-Centric Approach
At 11th Floor Design Studio, we put our clients at the heart of everything we do. We take the time to understand your vision and goals, working closely with you to create designs that are not just beautiful but also effective. Our client-centric approach means that your success is our success, and we’re committed to delivering results that exceed your expectations.
