Elixuer

Elixuer is a digital women’s magazine that aspires to engage its audience with relevant content on women inc. beauty, style, and luxury. The logo adapted the characteristics of the content.

1. Typography:

• The font is a classic, serif typeface, which projects sophistication, elegance, and timelessness — qualities often associated with luxury and high-end branding.
• The capitalized letters create a sense of authority and importance, fitting for a premium lifestyle magazine.

2. Iconic Detail:

• The dot above the “I” is replaced with a diamond-shaped design, symbolizing luxury, exclusivity, and attention to detail.
• A subtle curved line extends from the diamond, arching toward the “X.” This adds a graceful, flowing motion to the design, suggesting refinement and creativity.

3. Color Palette:

• The deep burgundy or wine-red hue of the text conveys a sense of richness, passion, and sophistication. This color is commonly used in luxury branding to evoke feelings of exclusivity and allure.

• a contrast between timeless elegance and a modern, approachable aesthetic.

4. Branding Message:

• The design effectively communicates the brand’s focus on luxury, quality, and an elevated lifestyle. The diamond detail and elegant curves suggest meticulous craftsmanship and high standards.
• The logo’s clean, minimal layout ensures versatility across different mediums, from print to digital.