The Best Free AI Tools For Marketing and Graphic Design
4-minute Read
Let’s face it, if you work in marketing or graphic design, you’re either wearing many hats, hitting creative roadblocks, or if you’re being honest, experiencing both on the daily.
How Can AI Be Used in Marketing?
Content Generation:
Despite the buzz around ChatGPT’s 4.0 model launch, users find that the platform produces very generic outputs. The last thing you want is for your social media captions to scream “AI-Generated”. To ensure your digital marketing strategy stands out, you’ll need original copy. While most AI sites require a subscription, we’ve scoured the web to find useful and completely free options.
Copy AI & Pi
Copy AI and Pi are excellent AI marketing tools to streamline your marketing efforts. Depending on the prompts you feed each tool, both can assist with social media copy, newsletter copy, blog post creation, customer personas development, keyword research, and campaign optimization. Both tools allow you to experiment and fine-tune your approach.
How Can AI Be Used In Graphic Design?
Image Generation
Adobe Firefly (FREE)
Adobe Firefly uses AI to generate and edit images. The app creates visuals based on your search and allows you to modify backgrounds and specific elements in your images.
For example, say a client in the camping gear company wanted a business logo that incorporated a canoe, a cabin and a drink, Adobe Firefly is a fantastic tool to gain inspiration, play around with element placement, and ultimately use it as a jumping off point. to play around with the specific placement of elements.
Refine your prompt as you go along.
Open AI’s DALLE
DALLE generates unique images from text prompts. For instance, I’ve asked DALLE to create a renaissance-style painting but with a dog’s face instead of a woman’s. These kinds of images push the boundaries of traditional thinking and that’s exactly why they help in the creative process. They spark creativity and inspire us to think outside the box.
Khroma
Khroma uses AI to create brand colour palettes using hues that you want or need to use and finds a way to go together. The app allows you to visualize these palettes in the form of gradients and provides the colour codes so that you can find the same ones in other apps or tools.
If you are seeking a brand differentiating logo or 100% original and reliable copy, these tools will fall short of your expectations. Remember that tools are just that–tools to support the creative process. As a graphic design professional, it is up to you (or us) to make your vision come to life.
Think of AI tools as an artist’s paint set. They provide a pretty palette, but not everyone has the ability to create a masterpiece using them. To make a design that comes to life, the kind that makes others’ heads turn, you can’t rely solely on AI, you must learn the business. For design that means mastering fundamentals like alignment, colour theory, and visual hierarchy while in marketing that involves keyword research, A/B testing for optimization, and creativity for copywriting. But hey, if you’d rather not add another item to your plate, you can always find us on the 11th floor.
Call 647-861-2037 to book a consultation for your business.
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