How to Incorporate AI in Graphic Design To Enhance Creativity and Efficiency

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Everywhere you turn, a new tech term is thrown your way. When all is quiet, you can almost make out the faint whispers that sound like this: “Have you heard of Google’s new LM book?” “Has anyone discussed their Gemini experience with you so far?”, “Are you subscribed to ChatGPT Plus?” It can feel overwhelming to keep up with the latest tech trends, especially if you’re not in the industry. You may be wondering if it’s even necessary to stay updated-and whether AI can enhance your business’s graphic design, creativity and efficiency. We will give you a hint. One word. Three letters. Yes.

Understanding AI

In order to explain this more thoroughly, first, let’s first define AI in layman’s terms. Essentially, Artificial Intelligence (AI) analyzes ginormous sets of data using algorithms, which act as sets of instructions. 

Now, let’s compare the human brain to AI as an example. Both gather information, analyze data, recognize patterns, and form conclusions. Imagine you eat a few pieces of pineapple and suddenly develop a swollen tongue and hives. Using the data at hand – the onset of your symptoms – and recognizing that they are typical signs of an allergic reaction, your brain concludes that you may be allergic to pineapple. While this may be a trivial example, the process is the same for AI. According to the SAS, artificial neural networks “imitate the brain’s interconnected neurons” allowing AI to  “find connections and derive meaning from data” at scale. 

How Does AI Apply to Graphic Design?

These deep learning models are trained on millions of data points. Essentially, they are taught to generate images–hence the term “generative AI”. These images are generated based on simple text prompts, which helps bring visual concepts to life.

How to Integrate AI into Your Graphic Design Workflow

You might not even realize just how integrated AI already is within many of the platforms and systems you use. In fact, you’re probably using AI without knowing it!

 

Many image editing tools such as Adobe Photoshop and Illustrator use AI to speed up the process for tedious tasks like background removal, retouching a photo, and color correction. Before this was automated, there was a time where designers would have to spend hours to adjust photos at the pixel-level. Imagine that!

 

Today, the benefits of using AI in graphic design are endless.

1. Speeds Up the Design Process

Firstly, using color theory principals, AI helps recommend colors to compliment your work while analyzing the design and suggesting fonts to match. AI algorithms can auto-adjust the layout of a design, optimizing balance and readability. What’s more is that AI can make it easy to convert raw data into beautiful charts, graphs, or infographics for your team or boss.

2. Optimizes Visualization

AI can create 3D models to help quickly illustrate a design concept. AI can also create motion graphics to help visualize animation or video edits.

3. Enhances Portfolios

AI Graphic Design Data Visualization For Creativity and Efficiency

Finally, AI is a great tool to easily customize versions of your portfolio depending on who your audience or client is. For example, when pitching to prospective clients, you will want to tailor your past projects to ones most relevant to them, which can be accomplished using AI. 

Compliment Your Creativity, Don't Replace It.

Overall, integrating AI into your graphic design workflow can help increase efficiency, relevance, and detect visual preferences for your target audience. All things considered, while AI is a great way to kickstart the creative process in the world of graphic design, it shouldn’t be the one to finish it. Solely using generative AI for designs will lead to a lack of originality overtime. Not to mention, AI continues to raise questions about intellectual property and creative ownership. In addition, remember that it’s always best to be transparent about the use of AI in your models and designs.

To learn more about specific AI tools to use in graphic design, read our blog Best Free AI Tools To Use in Marketing and Graphic Design.

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