Optimizing Your Website’s UX: Design Tips for Better Engagement
Have you ever wondered what the term UX means? Simply put, in design terms, it means user experience. If you are a designer working on a design page for your brand or company, you will want to ensure that your website is user-friendly.
By making your website user-friendly, you will gain far more than you could ever lose. For starters, you will get more conversions. A conversion rate shows how many people took action on your website by clicking on a link or visiting a page.
In today’s world, simply having a website to promote your brand or business isn’t enough. You will need to make sure that it is user-friendly. After all, many other brands and companies are competing with you.
A bad website will not only detract from your message, but it will also drive clients away from your brand to another competitor. That’s why your website must stand out. Here are a few strategies to enhance your website’s user experience.
Know Your User
Websites that stand out know exactly what the user wants. For example, websites like Spotify are designed with the user in mind. Spotify caters to its users’ desire to listen to any song anytime. They do this by including a simple interface that consists of a music library, song suggestions, and a navigation bar. If you think about it, that’s exactly what users want. Spotify knows that users do not want to have several interruptions; that’s why its one and only call to action (CTA) is based on users paying for a premium account to listen to music without ads.
One way to better understand your audience or users is to look at eye-tracking studies. This study revealed that consumers view a webpage in an F-shaped pattern. They begin at the top of the page, jump down the left side, and take another horizontal look further down the page. This viewing pattern is also known as skimming.
That means that your users are not reading; they are simply skimming through your landing page. Bearing this in mind, it’s imperative to put the most important information at the top of your landing page. It is also essential to have a call to action that fits within the F-shaped viewing pattern.
Enhance your Navigation
When your website is easy to navigate, it is more compelling to visit. For starters, think of including a sidebar to allow people to view your website’s pages. It is also important to pay attention to your internal linking. Overloading your page with several navigational options will distract your users.
Psychological studies show that people can only hold an average of seven items in their short-term memory; adding anything more than that will significantly distract them. Each web page must include a simple, clear goal or a call to action. If your page has several goals, break them down into multiple pages.
Adapt your Website for Mobile Devices
In our day and age, more people are using mobile devices on the go. That’s why it is important to optimize your website for mobile devices; without doing that, you risk losing your clients and making your website appear lousy and distorted.
If you optimize your website for mobile, remember to keep your design simple. Too many graphics and animations consume space on a small screen and take longer to load. A website that’s optimized for mobile is not only accessible, but also ranks higher on search engine results. This allows you to reach more people and provides a faster, more intuitive experience for your users to access content and learn more about your brand.
To sum up, the significance of including a website that caters to the user’s experience cannot be overstated. To that end, you can use the user-centric design strategies discussed above to create engaging, efficient, and accessible websites that attract clients and turn them into loyal customers!
Ready to enhance your website’s UX? Contact our team today to get expert support and transform your online presence.
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